Get a job in digital marketing or e-commerce, with help from Google
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
$59,000
median salary in digital marketing and e-commerce
213,000
open jobs in digital marketing and e-commerce
Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
- Marketing coordinator
- E-commerce associate
- Paid search specialist
- Email marketing specialist
- Media planner
- Digital marketing specialist
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About
Introduction:
In today’s digital landscape, where businesses strive to connect with their target audience, digital marketing has emerged as a critical strategy.
Skills Covered in the Digital Marketing Course:
The digital marketing course covers a wide range of skills that are essential for thriving in today’s digital landscape. Here are some of the key skills included in this spectacular course:
1. Social Media Marketing:
Students will learn how to leverage social media platforms to create impactful marketing campaigns, engage with target audiences, and build a strong online presence. They will gain expertise in social media strategy, content creation, community management, and social media analytics.
2. Google Analytics:
Understanding and analyzing website data is crucial for optimizing digital marketing efforts. Students will learn how to navigate Google Analytics, interpret data, track website performance, and make data-driven decisions to improve marketing strategies.
3. Email Marketing:
Effective email marketing is a powerful tool for nurturing leads and driving conversions. Students will learn how to create compelling email campaigns, build subscriber lists, automate workflows, and measure email campaign success.
4. Content Marketing:
Content is at the heart of digital marketing success. Students will explore the principles of content marketing, including content strategy, creation, distribution, and promotion. They will develop skills in producing engaging and relevant content that resonates with target audiences.
5. Freelancing:
The digital marketing course at EDIFY College also equips students with freelancing skills. They will learn how to establish themselves as freelancers, find clients, negotiate contracts, manage projects, and build a successful freelance career in digital marketing.
6. Search Engine Optimization (SEO):
SEO is an essential component of digital marketing. Students will gain a deep understanding of SEO techniques, including keyword research, on-page and off-page optimization, link building, and SEO analytics.
Batch Duration: 8 Weeks
Start date: September/2023
Fee: 20000 pkr